You may have heard a few months ago about concerns regarding Facebook’s data collection policies, their use of consumer data, and a subsequent court trial. This information was all brought to light after the Cambridge Analytica scandal, in which the research company...
What is right for your company and budget? Trying to choose the right Marketing Automation (MA) platform for your business can seem like a daunting and difficult task. It is an important decision that can have far-reaching repercussions into your marketing and your...
Many business owners realize they need to create great content for effective marketing and branding, yet so many struggle to consistently do so. This is particularly true for small business owners who must wear many hats. The day-to-day tasks required to operate the...
In the modern world of business, social media is a tool that simply cannot be ignored. It is an easy way to disperse information to people interested in your brand, allows you to easily interact with customers and prospects, and builds your brand image (if you’re...
Free Website Builders – Asset or Hype? You’ve heard the old adage: if it sounds too good to be true, it probably is. This concept applies in life and certainly in business. If you’re like us, you’re probably bombarded daily with advertisements from digital...
As an entrepreneur myself, I enjoy my role as a marketing consultant, helping other entrepreneurs and business owners achieve their dreams. One of the most important considerations for every business owner is getting value from their marketing spend. A comprehensive...
