What can your small/mid-size B2B company do to grow? B2B business growth has long been a relationship-based idea, focused on talented sales people, meetings, and deals. Times have changed, and your business needs to change accordingly. In the B2C world, 46% of...
You may have heard a few months ago about concerns regarding Facebook’s data collection policies, their use of consumer data, and a subsequent court trial. This information was all brought to light after the Cambridge Analytica scandal, in which the research company...
In the modern world of business, social media is a tool that simply cannot be ignored. It is an easy way to disperse information to people interested in your brand, allows you to easily interact with customers and prospects, and builds your brand image (if you’re...
