Website Accessibility Remediation
What is Website Accessibility
Businesses have a responsibility to make their products and services equally accessible to every customer. In the same way that ramps are required for physical access to a business, businesses must make their websites navigable by individuals with disabilities.
These requirements are outlined in the American with Disabilities Act and Section 508 Amendment. When the Americans with Disabilities Act became law in 1990, modern communications technologies such as the Internet were still in their infancy. It was nearly two decades before international web standards were established. WCAG 2.1 Compliance is the current international accessibility standard.
Non-accessible websites are designed with barriers that make it difficult for people with disabilities to browse and interact. Federal and state laws require companies to ensure website accessibility; however, accessible website design is still not standard practice. Evaluating your website’s accessibility and ensuring compliance with international standards in accessible website design is a critical need for every business in 2021.
One of our clients was the defendant in an accessibility lawsuit in 2020. The website is built on a popular e-commerce platform using a template customized to the business’ needs. They were contacted by an attorney representing a woman with sight-impairments who had difficulties browsing the site. The lawsuit sought damages between fifteen and twenty thousand dollars, plus attorney fees. The company also had to make their website compliant with WCAG 2.1 requirements, and quickly so, in order to meet legal deadlines.
Website remediation services recommended by their attorney were extremely expensive. Furthermore, it would take weeks to start the project and an additional month to complete the work. We were able to make her website WCAG 2.1 Compliant in two weeks and for about one-tenth of the cost. The work was verified by the attorney’s manual review as achieving the required AA-level of web accessibility compliance
The good news is that it’s possible to make most existing websites accessible and compliant with WCAG 2.1 without a major redesign.
VIB performs each step of the process – web accessibility audits, error remediation and post-audit verification. We also offer ongoing monitoring to ensure compliance after site changes and in response to changing requirements.
A more accessible website has the added benefit of:
- Improving your search engine ranking
- Increasing site traffic
- Making a better Internet for all
To reduce the risk of possible litigation, website accessibility should be at the top of any marketing plan in 2021.
Connect with your customers through market strategy development, social media marketing, search engine advertising, marketing collateral, press releases, a highly searchable and professionally written website, and so much more. Let us secure your place in the 22nd century and modernize your business marketing.
We’ll treat your Very Important Business as if it’s our own. Our marketing plans, public relations campaigns and red carpet customer service will surpass your company’s goals and expectations.
Why Choose VIB?
- Our proven system consistently delivers above-average ROI for the lowest investment.
- We do in months what takes others years!
- We approach marketing like a science: continually gathering and analyzing data, targeting, tweaking, and monitoring your campaigns.
- Working with us is like having a marketing team at a fraction of the cost of a full-time employee.
- Our full-service agency saves you time, so you can focus on running your business. Leave the marketing to us!
- We are so confident in our services that we do not require a contract. There’s no risk!